Design is in the Details
The mindfulness trend continues to encompass activities such as meditation and colouring books, and has become popular in recent years as adults look to ease the stress of modern life; the beauty industry has begun to draw inspiration from this trend. Accessorize wanted to create a new toiletries range to express the philosophy of portable beauty that always had travel in mind when developing a fun, quirky and colourful collection.
For over 30 years the Accessorize fashion brand has provided the high street with on-trend finishing touches. Working closely with the already established toiletries and fragrance company Heathcote and Ivory, we developed a skincare accessory that provided a unique narrative, embodying their values of being worldly wise, passionate explorers and creative champions. The final range was packaged in tins, handy weekend travel bags and used mechanisms like colourful carabiner clips to ensure the customer was never too far away from a quick beauty fix.
What we did