Craft, Knowledge & Expertise
With a heritage in handmade footwear, dating back to 1880’s, Barker have become much sought after globally by discerning customers who desire the ‘English look’
There is little doubt that ‘Barker England’ has joined that select band of quality products for which Britain is justly famous. With product quality and individuality at their heart all they do, they continue to manufacture in Northamptonshire as they have done for 135 years. Their craftspeople produce some 200,000 pairs of hand lasted sewn shoes each year.
We wanted to make sure these key attributes were tangible within the retail experience, ensuring everything was done with consistency, care and attention to detail; leaving the customer in no doubt that Barkers are masters in their craft.
We are currently on a journey with Barker, delivering the first retail experience for them in Printemps Paris with a new global shop in shop format, this will extend into UK retail environments on Jermyn Street, Regent Street and throughout the square mile in the City of London.
What we did
Brand Positioning & Strategy