Self Expression

WORK

Hugo Boss

Hugo Boss is for those who take their own approach to style. With tailoring at its core and a strong casual influence, questioning the established notions to create clothing for those who lead rather than follow is a key objective.

Collections have bold attitude, there are no rules, anything can be mixed with everything.  The brand stands for self-expression and understands the transformative power of clothing which we wanted to harness and express through a series of wholesale environments.

By marrying a strong premium aesthetic provided by bespoke fixtures with the industrial language of the building we delivered a successful selling environment that balanced the needs of the sales team and the UK’s fashion buyers with the objectives of the business

What we did

  • 01/

    Concept Design

  • 02/

    Interior Development

  • 03/

    Architectural Implementation

  • 04/

    Environmental Graphics