Hugo Boss is for those who take their own approach to style. With tailoring at its core and a strong casual influence, questioning the established notions to create clothing for those who lead rather than follow is a key objective.
Collections have bold attitude, there are no rules, anything can be mixed with everything. The brand stands for self-expression and understands the transformative power of clothing which we wanted to harness and express through a series of wholesale environments.
By marrying a strong premium aesthetic provided by bespoke fixtures with the industrial language of the building we delivered a successful selling environment that balanced the needs of the sales team and the UK’s fashion buyers with the objectives of the business
What we did