Legacy, History & Years of Mastery
In uncertain times, people find solace in nostalgia and trust in brands with a background story and defined standpoint. A legacy or heritage acts as an anchor to tangible worth and is something to build upon.
We made sure that when consumers are seduced by Kirk Originals; they are buying in to far more than the products themselves. On a subconscious level they are motivated by the brands rich lineage, heritage and years of mastery. By returning the brand to its ‘Made in England’ roots and re-connecting it with its’ London story we positioned the brand as a “must have“ for the global sartorial inspired male.
What we did
Brand Positioning & Strategy
Print & Digital Platforms