“Our Piccadilly Brand Centre will be regarded as a must visit location in the West End. With this new Brand Centre concept, we will further introduce our exciting cars and illustrious brand to more fans and potential customers of Lotus. There is no better place, outside of our headquarters in Norfolk, to learn about Lotus and our stunning cars with the legendary Lotus benchmark handling. Now customers can get even closer to the cars and perhaps translate the dream of owning a Lotus into a reality!” – Jean-Marc Gales, CEO, Group Lotus Plc
We looked to create an experience that transported the audience, from past glories to present day technological advancement and brand extensions. The store is seen as an exhibition showcasing the world the brand lives in and what inspires it to create and make what it does.
The newly refitted Lotus Brand Centre in Piccadilly, London, introduces an opportunity to learn more about Lotus and get closer to the company’s pure and lightweight sports cars whilst offering a diverse collection of apparel, luggage, gifts, toys, and limited edition collectables.
What we did
Fixture design & development