Shopping is leaping off the screen and morphing into a more immersive experience, as voice technology, augmented reality, and artificial intelligence transform the retail industry. A streamlined online experience is no longer enough in retail. Customers are increasingly expecting retailers to link the online and offline worlds to create a seamless, intuitive customer experience that makes buying products quicker, easier and more enjoyable.
Mashreq Bank wanted to change the way people bank, in particular how customers use technology to buy products. They recognised that past self-service channels had either pushed customers away from the retail environment or alienated them. Our remit was to create an environment that looked innovative and futuristic, whilst facilitating customer needs, focused in particular on a younger audience. Technology led intuitive tools had to be developed to assist customers in the buying process, whilst introducing brand elements that evoked feelings that people associate with the brand and created a seamless experience.