A Delicious, Nutritious, Foodie Adventure
Back in 2005 fresh, healthy food-to-go was hard to come by. Inspired by the fast, fresh food offerings emerging in other parts of the world like the speedy ‘made-to-order’ delis of Manhattan, Pod was created as a place where delicious, nutritious, innovative and freshly prepared food could be served fast to those looking for something a little different for breakfast or lunch.
The timing was good with the past several years seeing more diverse customer segmentation with increased emphasis on lifestyle based dietary needs and trends for the healthy conscious who want dishes that benefit the mind, body and soul.
With a brief to re-energise POD and connect with a wider health conscious lunchtime and early evening audience, we created an engaging and dynamic environment that stands out from competitors by using confident, contemporary styling and engaging communications in store.
What we did
Fixture design and development