Written by

Mark Brown

Category

Interior Architecture

Date

NEWS

Pouly

A completely new service and operational strategy

A Swiss based bakery and Caffe chain with strong customer recognition and loyalty since the 1980s Pouly decided that they needed to embrace a completely new way of operating in order to capture the hearts and minds of new consumers. Pouly approached Author after researching design agencies within the highly competitive UK grab ‘n’ go market.

Author have approached this project from the ground up; creating a completely new service and operational strategy based on our knowledge of best in class solutions within this marketplace. While retaining their Swiss based heritage we have created a completely new brand language and aesthetic that speaks to a contemporary customer while still retaining what is a conservative customer demographic in Switzerland.

Swiss based heritage for a contemporary consumer

The Caffe interiors have focused on a faster paced grab ‘n’ go offer but still have a bakery offer at their core and a mix of both communal and individual seating. The colour palette and material choice nods to the clean aesthetic of Switzerland but amplifies form and texture to ensure it feels modern.