The Virtues of Authenticity
Consumers of premium goods seek purpose and meaning in the brands that they wish to connect with. When products reach a certain price point they have to work harder to become something more than the sum of their parts.
Our work with Edward Green shoes expressed the virtues of authenticity and heritage effortlessly, with a pedigree and extraordinary history that automatically made the brands impression immense. We helped to leverage the brands rich legacy as a focal point around which to create their built environments. Their story is anchored in the past but remains current ‘it’s taken a long time to get here’ adds to their authenticity and reinforces the ‘craft’ of the product.
What we did
Brand Positioning & Strategy