Eat Right, Stay Brilliant


Rude Health

Led by Rude Health’s cofounder and chief ranter Nick, the Rude Health small and outspoken gang aren’t afraid of standing up for real, honest food – the way it should be. We looked to capture the attitude, vitality and energy of the Rude Health product and packaging and used it as a springboard for the design of their café.

With vibrant use of energetic colours and natural finishes the café has brought a distinctive West Coast aesthetic to an otherwise dull corner of London.

What we did

  • 01/

    Identity Application

  • 02/

    Concept Design

  • 03/

    Architectural Implementation

  • 04/

    Environmental Graphics