Weekend Fun Seekers
The Olive Tree
Working with the founder of The Olive Tree, a small chain of Greek inspired restaurants in the North West of England, Author developed an offer that created more of an evening event built around dining and drinking. By re-focusing the offer around a communal bar space where diners and drinkers could see and be seen we showed our understanding of the unique aspirational social requirements of this area of the UK.
With constricted budgets we ensured that the spaces we created maximised visual impact and that key customer touch-points were made memorable. Bars and Bathrooms were Instagram focused, details and finishes were tactile, and furniture was distressed, vintage and designed to appeal to weekend fun seekers. From the vintage copper bar draped with foliage to the olive tree emerging from a communal dining table we brought the Greek influence into a contemporary dining space without reverting to cliché.
What we did
Implementation and Project Management